Search Engine Optimization is to affect the online visibility of the web site in a web search engine’s unpaid results to attract more customers during this Internet/Digital era.
Search engine optimization is defined as a process of optimizing the website contents such as keywords, images and text to optimize their web sites for search engines such as Google, Bing, Yahoo etc to improve their search engine rankings. The Keywords are the terms which potential customers types to find your business, products or services.
Search engines maintain its index of webpages for the content related to your search. Search engines maintain their index using a program called a “Web Crawler” . This automatically browses the web and stores information bout the pages it visits.
So if your web site appears earlier or ranked higher in the search engine results, the more visitors it will receive from the search engine’s users and these visitors can be converted to customers. This can result in more business and profits.
Now most important question is how the search engines rank the results it shows to the viewers. Search Engines sort the results to show the ones they think are most useful.
Search Engines use complex ranking algorithm considering variety of ranking factors which influence the ranking of Web SItes/Web Pages.
SEO specialists use various techniques, methodologies, tactics to influence these ranking factors. These include choosing the right Keywords, improving the quality of contents, Submission of websites to search engines, Images title tags, submission of site maps to search engines, submission of website to business directories, Social media profiles and so on list if long.
SEO is now proven to be one of the most effective form of marketing today.There are almost 1.8 Billion websites (2018) on the internet and this number is growing steadily. Your website is one of the 1.8+ billion sites. If you want your website to be found, you need to optimize it for search engines. It is no longer an option, rather it has become a necessity.